San Fran's gone all Upper Class II

Haight-Ash hobo with a touch of Noel Coward.

New York's gone all Upper Class II

All due respect to the Ford Crown Victoria, the yellow checker cab urgently needs a makeover. Here's my proposal, based on a 1937 Rolls Royce: spacious, distinctive, stylishly impractical and wastefully extravangant. Who could ask for anything more?

New York's gone all Upper Class

Advertising for first-class long-haul aviation tends to play out along familiar lines: svelte cabin attendants, exquisite food, exotic locations, balding men in suits etc. Virgin Atlantic's Upper Class deliberately sets out to subvert these well-worn themes with a playful use of irony, appealing to a more youthful / aspirational / self-aware audience. The Statue of Liberty delicately sips tea from bone china . . .

San Fran's gone all Upper Class

As part of Virgin Atlantic's £5m multi-media marketing campaign, Rainey Kelly Campbell Roalfe/Y+R (Virgin's London advertising agency) recently commissioned a series of images promoting the Upper Class Suite. Appearing in the UK press, internet and 96 sheet billboards across London, the illustrations mix cliches of English landed gentry with familiar aspects of New York, San Francisco, Sydney, Hong Kong and Tokyo. Bruce Lee wears a monocle, an easy rider hunts foxes . . .