The Axe Effect 2

Illustrations commissioned by Unilever Axe for the 'Kama Sutra', a book of distilled wisdom for students of the legendary Axe Effect. Design and art direction by Vibrandt.

To keep a man

"...to keep a man, you must be a maid in the living room, a cook in the kitchen and a whore in the bedroom." Commissioned by Unilever Axe as part of the Axe 'Kama Sutra'. Design and art direction by Vibrandt.

The Axe effect

As part of a commitment to gaining in-depth knowledge of its consumers, Unilever Axe (sold in the UK as Lynx) has commissioned an insight handbook. The Axe 'Kama Sutra' communicates global brand values, enabling managers and partners to make strategic decisions. Design and art direction by Vibrandt.